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Jay Spence
Finalist | North Wales Awards

Jay Spence

Co-founder & Head of Paid Media at Afloat Digital

Deeside Marketing Services Team of 2-10
  • Advertising Firm of the Year Award
  • Founder of the Year in Marketing & Advertising

About Jay

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Jay's video

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Proudest achievements

Jay's proudest achievements are coming soon.

In Jay's own words

I've been running paid ads for 14 years. Not managing accounts from a distance. I've actually been working from the ground up to build campaigns, test creative, and figuring out what works with over £5m in ad spend over the last few years. I co-founded Afloat Digital with Holly because we got tired of seeing small businesses handed to junior account managers after the sales call. When you work with us, you get the people who actually know what they're doing. I work across Meta, Google, TikTok, Reddit, and Microsoft. Mostly with UK small businesses in e-commerce, retail, and lead generation. Here's some of what we've achieved for clients: → 10x average ROAS for a bedroom furniture retailer who've since opened a new flagship store → Scaled a travel brand from £5k to £200k/month in ad spend, generating 300,000+ leads a year → 30x ROI in 3 months for a luxury jewellery brand in Hatton Garden → Helped grow a US insurance business from zero to $500k monthly revenue → Sub-$12 Cscale in one of the most competitive markets going I'm not going to tell you paid media is easy or that results are guaranteed. However, if you're not getting the returns you should be, it's usually fixable. I'm happy to tell you why before you've spent a penny with us. Send me a message to learn more. 📩 jay@afloatdigital.com 🌐 afloatd

From Jay's LinkedIn profile.

Why your vote matters

Behind every nomination is someone who keeps turning up, day after day, often when nobody is watching. Jay, Co-founder & Head of Paid Media at Afloat Digital, is one of those people. Your vote takes a few seconds. It tells Jay that the work has been seen, that it matters, and that people are proud of it. For a nominee, that can be the moment that makes the whole year.

People's Choice

Voting has closed. Thank you to everyone who voted.

Jay's road to the ceremony

  1. Nominated

    Nominated on 16 October 2026

  2. People's Choice vote

    Voting opens soon

  3. Finalists announced

    Jay is a finalist

  4. The awards ceremony

    Thursday, 29 October 2026 at Cardiff City Stadium, Cardiff CF11 8AZ, United Kingdom

The people behind Jay

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